21 Best AdSense Alternatives to Consider for Your Website in 2020
Google AdSense is a popular tool for making money online through your website or blog through adverts, but it’s not the only choice out there. There are lots of Adsense alternatives you might want to check out.
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Whether you’ve not yet set up an AdSense account, you’ve had trouble getting it approved, or you’d like to diversify your income, there are many different alternative advertising programs that offer great features and allow you to make additional income from your website.
What is Google Adsense?
Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary.
If you weren’t aware, Adsense is an advertising program operated by Google. Launched in 2003, it is one of the most popular advertisement networks online for bloggers and webmasters looking to monetize their websites.
You’ve probably seen them all over the web.
Which Type of Website Is Best for Adsense?
Any type of website can use Google AdSense. But there are some types that are better suited to running Adsense ads on them
Let’s take a quick look at which types of websites are best for Adsense:
- Blogs – one of the most common ones. If you are a blogger and you are consistently publishing high-quality content to an audience, ads may be a great way to monetize your content.
- Forums – Instead of writing blog posts, forums are a great way for people to interact around a topic, whilst also generating some Adsense revenue.
- Free Online Tool – If you run a site that offers a free tool or service, one way to offset the costs is with ads.
But what if you don’t want to use Adsense ads on your site?
Why Should I Look for Alternatives to Adsense?
Google Adsense has been one of the leading ways for bloggers to make money from their sites for many years.
In fact, with the right niche, good content, and an engaged audience, your site can generate a good amount of revenue. Just check out this screenshot of AdSense earnings:
But that doesn’t mean that it is the only choice.
There are many alternatives out there (22 in fact) and reasons to look for alternative advertising platforms.
Maybe you already have an Adsense account but you want to diversify your income streams. Or maybe you want to keep Adsense ads running and add some additional streams.
Maybe again you are looking to earn more money from your ad space than you are currently earning with Adsense.
But where do you start? Don’t worry, we’ve got you covered:
Best Google AdSense Alternatives
Let’s take a look at some of these Google AdSense alternatives to find out more about how you can further monetize your website or blog:
Let’s explain these in more detail.
1. Media.net
Media.net
Media.net is a leading global advertising company with one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products, and video. Media.net manages high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks, and other ad tech companies worldwide.
By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide. By revenue, Media.net is the second-largest contextual advertising business worldwide.
Its contextual ads allow you to monetize your content with exclusive access to searches from the Yahoo! Bing network. The marketplace gives you access to content-driven publishers, so you can maximize your ad revenue and take advantage of a huge search market.
Media.net has 1300+ employees in key operation centers across – North America, Europe, and Asia. Media.net's US HQ is based in New York and Global HQ in Dubai.
Traffic Distribution by Ad Spend/Revenues (2018):
| BY REGION | BY DEVICE TYPE |
|---|---|
| US: 90% | Mobile: 62% |
| UK, CA: 5% | Desktop: 38% |
| Rest of World: 5% |
Products that are at the forefront of machine-learning.
We build products that auto-learn and optimize to display the most relevant ads and offers, in formats that provide a balance of user experience and revenue, while also providing industry-leading user privacy protections. This creates long-term sustainable value and, at the same time, maximizes publisher revenue and provides high ROI to advertisers.
Media.net simplifies online advertising by building top-tier products across multiple segments within ad tech such that all of the customers' needs are met without them having to engage multiple vendors, or at their option, to use the Company's platform to unify the solutions from multiple vendors that they want to manage.
Our offerings incorporate proprietary machine-learning algorithms, sophisticated data processing, and detailed analytics capabilities to successfully target users.
We currently manage traffic that generates 70+ million paid ad clicks each month. By contrast, at the industry average display CTR of 0.08%, it will require others an estimated 87.5+ billion display ad impressions per month to generate this volume of ad clicks.
Media.net's suite is constantly self-optimizing based on its ability to analyze and learn from vast volumes of data. Additional data obtained from the volume of transactions on the platform make its algorithms more intelligent, leading to higher quality matching, stronger ROI for advertisers, and increased revenue for publishers. As a result of this high-quality matching, Media.net attracts even more sellers, which in turn attracts more buyers, leading to strong network effects.
An ad format that engages more, earns more.
We are the original creators of the display-to-search (D2S) ad format, a highly sophisticated method of monetizing display placements by identifying user search intent and displaying relevant search keywords, which lead to the display of search ads bought by advertisers on a CPC pricing model.
Advertisers see extremely high conversion/sales through this format, without the risk of having to buy CPM impression-based media where they run the risk of paying for media with which users do not engage. Hence, D2S enjoys uncapped advertising budgets as it is perceived as a 'cost of sales' rather than an 'operating expense' from a discretionary marketing budget.
2. PropellerAds
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Who we are
PropellerAds is an AdTech company, providing powerful performance marketing solutions on a global scale. Founded in 2011, the company rapidly became the leading popunder traffic network, and then expanded into the native advertising world, growing into the most high-end Adtech platform.
PropellerAds unites publishers and advertisers through its Self-Serve platform and managed service into a complete marketing ecosystem. The company is now one of the biggest alternative traffic sources with 1Bn+ monthly audience reach and thousands of advertising campaigns launched daily, across desktop and mobile.
PropellerAds is a large ad network that offers a range of adverts like banners, sponsored links, push notifications, and allows you to reach 1 billion users.
The self-serve platform is easy to use with a simplified ad creator that allows you to get your campaigns live with minimal hassle. With lots of targeting options and real-time performance measurement, you can work reactively to improve your campaigns.
It also features automated ad optimization, where your settings are fine-tuned by AI, giving you the best number of conversions for each ad without manual effort.
3. Amazon Native Shopping Ads
Case Study
Coffee Concierge earned $8.71 eCPM
and boosted earnings with Amazon Native Shopping Ads
Bloggers and other site owners have been using Amazon’s affiliate program to generate additional revenue for a long time, but Amazon Native Shopping Ads offer another high-reward way to monetize your website.
Similar to AdSense ads, Amazon Native Shopping Ads are contextual, so they display relevant products based on the page content and keywords. If a user goes on to make a purchase after clicking on the ad, you get a commission from this sale, regardless of whether it was for the item that was clicked on.
Amazon is the top eCommerce site in the world, and its conversion rate is much higher than pretty much any other ecommerce competitor. You can leverage this unrivaled traffic and conversion rate for passive revenue with very little effort.
4. Adversal
It’s worth noting that to be eligible for Adversal, your site must have its own domain name, have at least 50,000 page views per month, and shouldn’t be restricted by a login.
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